Leeds United announce new kit sponsor for 2023/24 season
- George Dempsey
- 29 June 2023
Leeds United have revealed their principal sponsor today, which will feature on the front of their new kit, for the 2023/24 season.
Leeds United have announced that BOXT will become the club's principal sponsor.
The British smart home systems installer will feature on the front of Leeds United's kit for the 2023/24 season.
The BOXT logo was a neat addition to the arm of recent kits and will now feature front and centre when the club release their new strip.
As per usual, concept kits and rumoured leaks have been circulating on Twitter for a number of weeks as fans eagerly await an announcement.
Last season's sponsor, SBOTOP, was not the most popular and drew some criticism for its representation of the gambling industry.
The deal was hailed, at the time, as the 'largest commercial deal in club history', but gambling sponsors are set to be axed at the end of the 2025/26 season.
The new sponsor will be a pleasing addition to younger fans and the club's trust as the Whites take to the field in a kit that can be worn by all ages.
Fans will be wondering how the sponsor will look on the new kit and Nottingham Forest's 2021/22 kit provides a clue.
A simplistic approach with BOXT sprawled out across the kit, coupled with the rumours of peacock print and club-coloured stripes on the 2023/24 strip, could give a slightly retro feel.
