F1 news: Christian Horner calls Drive to Survive 'Kardashians on wheels'
Christian Horner
Red Bull boss Christian Horner has compared Drive to Survive to the Kardashians.
Red Bull team principal Christian Horner has described the Netflix F1 series 'Drive to Survive' as the "Kardashians on wheels".
Horner's comment aligns with a similar remark made by Mercedes star Lewis Hamilton last year, when he said it's "a bit of a Kardashian show".
Drive to Survive has significantly contributed to the recent expansion of F1, especially in the United States.
Nevertheless, the show has faced criticism over the years for its tendency to exaggerate or manipulate facts, leading to Max Verstappen opting out of several seasons.
"I think with the audience that we've attracted probably not," Horner said. "I mean, we are now the Kardashians on wheels.
"I mean you're just looking for Guenther Steiner to lose it, or for my friend Toto [Wolff] and I to have a little bit of jousting.
"It gets you behind the scenes to know the personalities of the drivers a little more and exposes the characters,
"And it's not just about the front of the field. It's about the trials and tribulations that go on down the grid, at the back of the grid, what they're fighting for.
"So I think that's the dynamic that it has completely changed, and F1, to a degree, it is a bit of a soap opera. I mean the way it operates, the characters involved, the money involved, the politics.
"There's so much going on in the sport outside of the cars driving for two hours on a Sunday afternoon."
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