11 Premier League-era shirt sponsors that no longer exist, including Mita Copiers and Wonga
Tracing the demise of some of the most iconic shirt sponsors from the Premier League era.
Aston Villa - Mita Copiers (1983-1993)
MITA COPIERS RETRO REBRAND
— MATCHDAZE (@MatchDaze) February 27, 2020
VILLA or VILLAN?
When I think of Aston Villa kits the Mita Copiers era has to be some of best kits ever...#avfc #astonvilla #villan #retrofootball #classicfootball #villapark #umbro #henson #lecoqsportif #hummel #pitchpatterns #footballshirt #90s #80s pic.twitter.com/9i6WDtFeYL
Swindon - Burmah (1991-1995)
Watford - Phones4U (1999-2001)
In September 2014, EE and Vodafone, the company's final remaining suppliers, ended their contracts and the company entered administration.
Just over 3,500 of the 5,500 staff who worked for Phones4U were made redundant, while around 1,200 transferred to new jobs as 200 stores were sold to Vodafone and EE. Another 788 transferred to jobs at Dixons Carphone or took it in turns to be Watford manager.
Wimbledon - Tiny (1999/2000)
Everton - Kejian (2002-2004)
Li Tie - He secured a move to Everton in 2002.His move was included in a deal with the shirt sponsor Kejian . pic.twitter.com/e1rb3pMefo
— Forgotten Footballer (@footysforgotten) November 27, 2013
As part of the two-year-deal with the Chinese electronics firm, Everton received around £2.5million plus Chinese international defender Li Weifeng. Kejian also sponsored Chinese midfielder Li Tie's contract with the Toffees.
Now, I'm not saying Li Tie was on a lot but the company went bankrupt in 2013.
Middlesbrough - Dial-a-Phone (2002-2004)
Fulham - dabs.com (2003-2005)
— Premier League USA (@PLinUSA) May 28, 2018
Charlton - Allsports (2002-2005)
Wigan - JJB (1994-2009)
In September 2012, shares in JJB Sports were suspended and the firm called in administrators.
Sports Direct purchased part of the business, including 20 stores, the brand, and its website for £28.3million and in November 2012 JJB Sports was officially dissolved.
West Ham - XL Holidays (2007-2008)
It is believed to have cost West Ham, who agreed a three-year deal with XL in 2007 between £3million and £4million.
When XL holidays went bust, West Ham’s shirts looked like this...😆 pic.twitter.com/ud82jrRuLW
— Ian Herbert (@ianherbert) March 29, 2019
Newcastle - Wonga (2012-2016)
Newcastle's third kit would be great if they weren't sponsored by Wonga. pic.twitter.com/Chayxon3np
— Football Tweet ⚽ (@Football__Tweet) June 17, 2015
When Newcastle signed a four-year sponsorship deal with the payday loans company it was a move that was attacked by a trade body for insolvency professionals.
They claimed that the north-east's high rate of insolvency made Wonga - which offered short-term high-cost loans - an inappropriate choice of sponsor.